TRESCA: How to communicate science in a world of misinformation?

1. Apr 2021

Review on the Science Business Annual Conference & feedback to the TRESCA Policy Brief Vol. 1

Science|Business and the TRESCA project - ZSI is part of the project consortiuim - convened a panel to discuss this question. The Trustworthy, Reliable and Engaging Scientific Communication Approaches (TRESCA) project is an EU funded research initiative led by Erasmus University Rotterdam. It looks at the consequences of the public’s loss of trust in news media, the main channel for science communication, and how to address them.
To communicate with the public, scientists must “learn to speak in a language that can be understood by different audiences,” said Sara Degli Esposti of the Spanish National Research Council. Scientists also need to understand their own limitations. Like the general public, scientists—along with journalists and policymakers—are vulnerable to disinformation too, Degli Eposti said. In the Horizon 2020 TRESCA project, “we are not saying that ‘we are the scientists, and we are in the ivory tower, and we know everything.’”

  • To read the full review please download the document at the Science I Business website...
  • We invite you to give feedback to the TRESCA policy brief Vol. 1: have your say here...

About the project
The TRESCA project’s goals are to systematically understand what drives public trust in science communication through large scale, experimental survey research and qualitative, deliberative research. ZSI leads WP1 ("Science communication in context") and is responsible for exploring the relationship between science communication and policy. In this context, ZSI is also one of the responsible editors of the TRESCA policy brief.

Image source: Science Business

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