GenB webinar series launched

24. Apr 2024

Empowering young people to champion the bioeconomy and sustainability

The GenB project launched its capacity building webinar series on the 3rd of April 2024. This first session, one of three planned, aimed to lay the foundations for understanding the bioeconomy and its integral role in sustainability. The series aims to prepare GenB Ambassadors to be effective advocates for these crucial sectors.

The webinar, held online with the participation of GenB Ambassadors from different countries (Europe and beyond), ran from 18:00 to 20:00 CET and featured an agenda rich in expert presentations and interactive elements. Key presentations included an overview of the bioeconomy, its potential applications, its link to sustainability challenges and the jobs and skills it creates. The webinar also addressed controversial aspects and common misconceptions, providing a balanced view of the opportunities and challenges within the bioeconomy. The webinar concluded with a module on bioeconomy awareness and education, which also served as a preview of the second session. This segment highlighted practical ways in which ambassadors could organise awareness initiatives, setting the stage for more in-depth exploration in the next webinar.

For those who were unable to attend live, a recording of the webinar is now available on the project's YouTube channel.

Subsequent sessions will deepen practical understanding. The next webinar, scheduled for the 16th of May 2024 (18:00-20:00 CET), will use the GenB toolkit to present practical examples and hands-on activities to help ambassadors apply what they've learned and imagine their active role in promoting these concepts. Join us by registering here!

The series will culminate in a session specifically tailored to the ambassadors' needs, focusing on enhancing soft and transversal skills such as communication, copywriting and video production. This training is designed to further empower ambassadors to effectively promote bioeconomy and the GenB initiative.

In addition to these webinars, regional sessions will be held in the eight consortium countries in local languages to maximise engagement and relevance.

This initiative aims not only to educate and empower the ambassadors, but also to inspire them to share their knowledge of the bioeconomy within their communities, thus creating a network of informed, engaged young leaders committed to sustainable practices.

Are you under 30 years old and want to contribute to the sustainable and circular transition of your country and Europe? You can still join the GenB Ambassador Programme! Register here!


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