The project aims to understand how various sources of food information, such as media and marketing, influence food choices and to use this knowledge to develop best practices for promoting healthier and more sustainable diets. The project targets food communication from 3 main actors: government, the private sector, and civil society. It examines how these actors communicate to consumers in 16 EU countries, the effects of this communication, and assess the policy and regulatory frameworks covering food information. From this, the project will create a compendium of best practices, policy briefs, and business recommendations to support food system actors and improve food communication, particularly towards vulnerable groups, including children, adolescents, and individuals with low socioeconomic status.
Centre for Social Innovation (ZSI) leads stakeholder engagement in close collaboration with all partners. This includes contributing to the identification and organisation of relevant actors across the food communication landscape, as well as mapping stakeholder perspectives, ensuring diverse voices are represented, and fostering dialogue between different groups. In addition, ZSI supports project partners in implementing stakeholder activities by providing methodological guidance, tools, and facilitation approaches to ensure a coherent and harmonised approach to stakeholder engagement across all project activities.
