The Social Innovation Mission Facility (SIMF) brings together people, projects, and policies across five key EU Missions. To reflect this scope and complexity, SIMF has developed a visual identity that is more than a brand – it is a shared language for transformation.
The message at the heart of this identity: Future seeks social innovation.
This powerful statement reframes the term “innovation”. In our eyes, innovation is not only a purely technological pursuit, but also a social necessity. It speaks to the idea that our shared future depends on new ways of living, working, and collaborating – and that that innovation must be visible, tangible, and inclusive, as exemplified by social innovation.
One identity, many stories
While SIMF works across the five EU Missions (climate, soil, water, cities, and cancer) in a complementary manner, each mission area also has its own focus, challenges and communities. That’s why our visual identity doesn’t stop at a single logo or colour palette. To respond to these specifities, each mission has its own custom-designed symbol in the project’s corporate identity, creating a set of distinct yet connected visual elements.
These symbols serve a practical purpose: they help to communicate complex themes quickly and clearly. Whether used on reports, websites, presentations or social media, they offer immediate recognition and consistency – while still allowing each mission to tell its own story.
Together, these elements form a modular visual system. A bold gradient illustrates the overlapping nature of the missions, while black-and-white collages introduce a human element, grounding the work in real lives and real communities. The contrast between monochrome imagery and vibrant backgrounds brings depth, emotion and artistic clarity to the overall design.
Designed for dialogue
Most importantly, the SIMF visual identity is not just about aesthetics – it’s about communication that works for everyone, and in particular the project’s stakeholders and target groups. The design process yielding this visual identity focused on accessibility, flexibility, and coherence with the broader visual standards of EU-funded programmes. The result is a system that can speak across sectors and settings – from grassroots workshops to high-level policy events.
It engages multiple audiences: policymakers, civil society, entrepreneurs, researchers, and citizens. It creates space for storytelling, dialogue, and collaboration – and it reflects SIMF’s role as a connector across the mission ecosystem.
Why it matters
In an environment where attention is limited and complexity is high, a strong visual identity isn’t a luxury – it’s a necessity. It enables shared understanding. It builds trust. And it provides a consistent frame for engaging with the diverse and often fragmented world of social innovation.
The new identity positions SIMF not as just another EU project, but as a strategic and unifying initiative that brings social innovation to the forefront of Europe’s transformation agenda.
