As of today, our new visual identity is officially in place across ZSI’s website and social media channels.
With this new visual identity, we are building on what has long represented ZSI while giving it a contemporary touch. The familiar ZSI blue remains, as does the basic form of the logo. With a little imagination, one can still recognise the ZSI sail that inspired the previous design. But the new shape also suggests something else: a compass needle.
For us, that captures what ZSI stands for: movement, orientation and direction.
We continuously explore new topics, fields of research and ways of responding to societal challenges. Yet one idea has guided our work for decades and continues to point the way forward: social innovation.
Because innovation is never only technological or economic. It changes how people live, work, interact and participate in society. Understanding and shaping that social dimension is essential if innovation is to create meaningful and sustainable change.
Our new logo reflects exactly that: continuity and movement – retaining elements of where we have come from while pointing towards where we want to go next.
