The BIO-SUSHY project addresses the challenges associated with the widespread use of per- and polyfluorinated alkyl substances (PFAS) in coatings. These substances have high stability and water and oil-repellent properties, but they are also polluting and toxic to humans and the environment. The BIO-SUSHY project aims to develop a sustainable and safe alternative.
ZSI is responsible for studying the expectations of external stakeholders towards these new types of coatings in the form of a value chain analysis in three different areas: the textile, food, and cosmetic packaging industry. Furthermore the goal is to analyze the willingness-to-pay and in congruence with that, focus on the process of co-designing a social acceptance strategy.